The project took three months of concept research and user testing before the final three months of development. It was made using Unity software. The team consisted of two developers, one designer, and one data analyst.
The main challenge of the app was monetization and retention. The fact that it was a live social game made it difficult to have daily retention. Players would use the app maybe once or twice a week, especially during the weekends. Considering this, we measured the app's success based on the IAPs per user per month.
Developing a project like this required a lot of testing and trial and error. If we could compare the game concept we had in the beginning, and what we ended up with, I could easily say that the main lesson we learned is that keeping it simple is a great way to create a game.
